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Media & Advertising - Cushman & Wakefield
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Media & Advertising

The primary purpose of media is communication. Events or information are interpreted and reported to a defined audience with the goal of educating, informing, entertaining and in some cases, protecting that audience. Traditionally there have been two types of media: broadcast media – including radio and television; and print media – including newspapers and magazines. The availability of online news sources and interactive information, accessed on-the-go via hand held devices, has transformed the media & advertising industry. The aim of this sector group is to help clients navigate the complex challenges presented by real estate. We can either streamline entire property portfolios for maximum flexibility and efficiency, or satisfy a specific property requirement as part of a one-off transaction. We seek to align business objectives with real estate solutions. In an industry where client contracts are often short-term combined with an ever creative and dynamic workforce, there are opportunities to ‘right-size’ your footprint as well as introduce options for expansion for the future.