Breaking all geographic boundaries and time zones for all of Informa’s Life Sciences events, Omnia 360 now offers year-round seamless connection for visitors and exhibitors in the global healthcare market.
Over 4 million page views, more than 200,000 plus viewers, +7000 members and an estimated 30,000 products on its portal – that’s the meteoric progress that Omnia, the global medical directory launched by Informa Life Sciences at the 2017 Arab Health Exhibition & Congress, has accomplished in the short span of a single year. Conceived as a tool to bridge the gap between exhibitors and visitors all year-round, Omnia, the all-encompassing digital platform, has seen its leads generating businesses worth millions of dollars since it first went online in January 2017. “The idea behind launching Omnia is to provide significant value to our exhibitors by enhancing their reach to a global marketplace, all-year round, and expanding this beyond the horizons of the limited days of the exhibition,” Joseph Chackola, Director, Omnia, Informa Life Sciences, Dubai, UAE.
As a user-centric platform, Omnia is also strengthening Informa’s competitive position in the global events marketplace. Therefore, in a single stroke, it is no longer just the four days of the Arab Health Exhibition & Congress that matter. With Omnia, the show goes on, all year-round. The idea is to stay ahead of the game in this era of digitalisation, across all spectrums of business and life. “With Omnia, we have been able to break all the geographic boundaries and time zones for all of Informa’s Life Sciences events,” Chackola explains. “Instead of a three or four-day access to an annual event, we can now offer year-round connection with the global healthcare market place as Omnia allows visitors and exhibitors stay connected 365 days of the year - before, during and after the show.”
Omnia’s USP is an array of exciting features and an easy-to-use interface for its users. Year-round access to the portal enables visitors to source information on companies exhibiting at Informa Life Sciences’ shows as well as interact with and explore products beyond the show floor, whenever and wherever it is needed.
The interface is also easy to navigate. According to Chackola, “Users have access to engaging tools such as ‘Add to Favourite’ list and ‘Request Information’ making planning for a trade show more effective. Users can accordingly create a wish list of companies they want to visit or products they want to view at any of Informa’s exhibitions. With the ‘Request Information’ feature, they can also maximise time on-site by reaching out to exhibitors ahead of the show.”
Omnia has also emerged as the most beneficial way to explore products beyond the show floor. Visitors to the platform can watch product demonstration videos, view PDFs and brochures or download catalogues from multiple companies, all from one platform. An Omnia member can also update these visual displays as and when required.
One of the most important advantages of being an Omnia member is that all the communication taking place on the platform is transparent. “Every member has backend access to the dashboard to see live what’s happening on the Omnia platform. This includes seeing whether people are buying, researching, browsing, or would like to meet someone at the exhibition, or view the visitor activity on his page,” Chackola adds.
The exclusive Matchmaker Module is yet another exciting feature for users of Omnia 360. Here, a user to the portal is matched with the right set of exhibitors to talk to, based on the inputs that they provide in the system. What also makes Omnia unique is that all the above features, and access to the portal, are not just available for Informa Life Sciences’ exhibitors or visitors. Anyone can become part of the Omnia community as part of a three tier annual memberships; and based on these tiers, the facilities, privileges and benefits are also different. It is the lead generation success of Omnia that has had an overwhelming response from companies using the portal. “We see an evident rise of engagement between visitors to the site and Omnia members, with continuously increasing product uploads and registrations on a regular basis. On average, visitors spend upwards of 13 minutes as a browser on the portal, and views around 13 members per session. An average of 1,000 products are currently going live on the website every week. With over 4 million page views and more than 200,000 users, Omnia’s ability to transform an annual event into a 365-ay exhibition experience has been validated beyond doubt,” says Chackola.
As intelligent technology paves the way for making meaningful connections with the intended target audience, and engaging in interactive experiences with the products on display all through the year, 2018 promises to bring in more exciting possibilities for growth for all Omnia members and visitors.
“In 2018, we will bring all of Informa’s Life Sciences events under the Omnia 360 umbrella - this includes 12 global trade shows,” Chackola says. “In addition, several new platform features are being developed and deployed to guarantee business leads for each and every single member on Omnia. The goal is to enhance the whole exhibition experience - whether it is for the exhibitor, manufacturer or healthcare provider. Our goal in line with Vision 2020 also seeks to open up an e-commerce portal and eventually, we hope to include exhibitors from outside of Informa as well.”
Omnia will also move on to omnia360.com as it ensures seamless connectivity and provides a wealth of information for all the stakeholders.
For more information, log on to omnia360.com